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What Cheesemaking Taught Me About Art & Business

  • Isaac French
  • 21 October 2025
  • 2 minute read
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image

The point was learning to love the process.

I think it was my mom’s idea, but once I got “forced in,” I was all in. I wanted to be a pro, so I devoured every book and magazine on artisan cheesemaking I could find. I experimented endlessly – some pretty epic flops, some surprisingly good stuff – but it was the work itself I learned to love so much.

It taught me that good things take time.

I’ve never had much patience, but great cheese can’t be rushed. I’ll never forget cutting into a 12-month-old wheel of handmade cloth-bound cheddar. Sharp and crumbly, with those little crystalline pockets of concentrated flavor. Truly sublime.

It taught me to care about the details.

Even a 3-degree temperature change, or a few minutes too long between steps, could completely alter the result. Almost fifteen years later, I still have occasional nightmares about taking a break while the milk cultures, forgetting to come back on time, and ruining a whole batch of precious curds. Probably because it happened more than once.

Speaking of care, it taught me that care is what makes it art – not just a product. The difference between a batch made in haste and one made truly for the love of it was night and day.

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Weekly map of hotel openings – November #2 2025

It taught me that art for art’s sake alone is deeply fulfilling, but also that art can sustain a livelihood. This wasn’t just a school project – it became a proper business. We sold $1,500/day at the market, which wasn’t bad for a 15-year-old back then (now I sound old). I learned about marketing, label design, sales, negotiating with stores and restaurants, and producing a consistent product (or first, how not to produce a consistent product 😂).

It taught me how a high school project could become a business that could help breathe life into a small town (see this video about the building we bought and restored into a bakery and creamery HQ).

And it taught me how to work together with others – my siblings, parents, and our friends who eventually stepped in as expert cheesemakers a couple years later and became my first boss.

In the end, it wasn’t the wheels of cheddar that were being molded – it was me.

If you are a young person (or young at heart), or you have young people in your life, I can’t recommend this “course” enough. It doesn’t have to be cheese. But learning a craft – especially a traditional one – is worth far more than the craft itself.

I invite you to see for yourself! And keep me updated:)

And if you have 9 minutes, I hope you enjoy the video.

Please click here to access the full original article.

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