Hyatt Hotels Corp. and Homeinns Hotel Group have entered a master franchise agreement to bring the Hyatt Studios brand to China. The plan includes opening 50 extended-stay hotels across the country over the next several years.
The collaboration will expand Hyatt’s portfolio in the upper-midscale segment through its new extended-stay brand in China’s growing hospitality market. Both companies will use their resources and expertise to develop Hyatt Studios hotels in key business and travel destinations.
“This agreement with Homeinns Hotel Group builds on our strategic path, enabling us to bring Hyatt’s brand and operational standards into a growing segment,” said Stephen Ho, president – Greater China and Growth, Asia Pacific, Hyatt. “In China, one of our most important markets, Hyatt Studios will strengthen our ability to serve more stay occasions in more cities, in alignment with our long-term strategy.”
Part of Hyatt’s Essentials portfolio, Hyatt Studios is designed to meet demand for extended stays with studio-style rooms that include kitchenettes and workspaces. Other offerings include Free Grab ’n’ Go Breakfast, 24/7 Market, self-service guest laundry, fitness studio, free high-speed Wi-Fi, outdoor patio and grills and pet-friendly accommodations.
The brand offers scalable development options and an operating model adaptable to local markets. It is also part of World of Hyatt, whose membership has grown 27 percent per year since 2017.
“Our collaboration with Hyatt has always been guided by shared values, mutual trust, and a long-term vision for China’s hospitality market,” said David Sun, chairman & CEO of Homeinns Hotel Group. “Together, we have already demonstrated the strength of this collaboration through the successful launch of the UrCove brand. Building on that success, we are now extending our relationship into the extended-stay segment with Hyatt Studios. With the introduction of the brand, we look forward to crafting a localized, tailored experience for the Chinese market – especially for the younger generation of travelers. With Hyatt’s global expertise and Homeinns Hotel Group’s local market knowledge, we are confident this next chapter will deliver meaningful results for both guests and owners across China.”
“This agreement marks the next chapter of our collaboration with Homeinns Hotel Group and underscores Hyatt’s commitment to scaling our brands thoughtfully in China, a cornerstone market for our global growth,” said Owen Xing, executive managing director, growth & operations, Greater China, Hyatt. “Over the next several years, we plan to add at least 50 Hyatt Studios hotels in first and second-tier cities across China, reflecting our strong relationships with major companies such as Homeinns Hotel Group, and confidence in China’s long-term potential. These planned Hyatt Studios will extend our Essentials portfolio and broaden the choices available to World of Hyatt members, while reinforcing Hyatt’s growth momentum across the region.”
