The S in CSR resonates strongly this October, with the hotel sector placing Pink October at the heart of its social commitment. Far beyond a simple awareness campaign, this initiative embodies the desire of a people-oriented profession to take concrete action for a universal cause. From donations to local initiatives, each hotel becomes an agent of change. Behind the pink façades, a chain of solidarity is forming, illustrating the social maturity of contemporary hospitality. We shine a spotlight on concrete initiatives through discussions with Catherine Cherabieh, VP Global Marketing at MGallery, and Caroline Bergen, Deputy Sales Director at 3A Hôtels La Collection.
