Daish’s Holidays has reported a 12% year-on-year rise in bookings for its winter and festive breaks, reflecting continued demand for UK-based staycations.
The independent, family-owned coach holiday company said reservations for its Turkey and Tinsel, Christmas, and Twixmas packages in November and December have exceeded previous records. All hotels were fully booked for the five- and six-day Christmas breaks, prompting the reopening of the Barrowfield Hotel in Newquay for the first time in three years to accommodate extra guests.
Among the hotels leading the growth in bookings are the Abbey Lawn Hotel in Torquay, which has seen a 33% increase; the Esplanade Hotel in Scarborough, up 17%; and the Russell Hotel in Weymouth, up 15% compared with last year.
Paul Harper, commercial director at Daish’s Holidays, said: “Our winter and festive breaks have always been popular. This year, to accommodate demand, we’re pleased to open the Barrowfield Hotel for the Christmas period and extend our hospitality offering in a popular coastal location that historically experiences lower off-season tourism.
“We’re seeing people booking earlier, looking for the comfort, value, and social atmosphere that a Daish’s break provides. It’s clear that the appetite for a traditional British festive getaway is greater than ever.”
He added: “These breaks offer a full schedule of activities, entertainment, and hearty dining tailored to the interests of our guests. The level of demand we have witnessed shows how people cherish a traditional, sociable Christmas experience.”
