ALL – Accor Live Limitless – Don’t be a guest, be a guest star
Launched in June 2025, Guest Star marks a new chapter in communication for ALL – Accor Live Limitless, built around the message “You’re not our guest, you’re our star.” Featuring global ambassador Kylian Mbappé, the campaign presents a fresh vision of hospitality where every guest is treated with the same attention, care, and recognition as a true star. This approach redefines the bond between brand and traveler by moving from service delivery to genuine appreciation. Through television, digital, and social activations across major markets, Guest Star showcases Accor’s ability to create personalized experiences grounded in respect and human connection. It captures the essence of contemporary hospitality: celebrating people not just for where they stay, but for who they are and the value they bring to every experience.
Club Med – 75th Anniversary
To mark its 75th anniversary, Club Med partnered with Galeries Lafayette Paris Haussmann to recreate the atmosphere of its legendary resorts in the heart of the French capital. From 19 to 22 September 2025, the department store’s rooftop became a temporary Club Med Resort, offering yoga sessions with views of the Eiffel Tower, family workshops inspired by Mini Club Med+, sunset DJ sets from Club Med Live, and wellness experiences with MyBlend. More than a celebration, the event embodied Club Med’s core values of freedom, conviviality, and togetherness, while introducing them to a broader urban audience. A “newstalgia” capsule collection reinterpreted the brand’s vintage identity with a contemporary edge. This initiative stood out for its ability to bring the vacation spirit to the city, turning a heritage milestone into a creative marketing experience that connects generations and lifestyles.
Four Seasons – The White Lotus Experience
Four Seasons’ The White Lotus Experience brings the set-jetting trend to life through an exclusive private-jet journey inspired by the acclaimed series. Aboard a custom Four Seasons aircraft, guests travel across multiple destinations featured in The White Lotus — from Hawaii to Sicily and Thailand — staying in signature Four Seasons properties along the route. The journey blends cinematic allure with luxury travel, offering curated experiences rooted in culture, wellbeing, and design. This initiative distinguishes itself through its ability to merge entertainment, aviation, and hospitality into a single narrative of discovery. By transforming a global cultural reference into a tangible travel experience, Four Seasons deepens emotional engagement with its brand while reinforcing its leadership in experiential luxury. The White Lotus Experience demonstrates how innovation in storytelling and travel design can create a lasting impact across markets.
Ibis – RockCorps
With ibis RockCorps, the brand turns community engagement into a shared celebration. The program invites volunteers to give four hours of their time to local projects in exchange for access to an exclusive concert at the Accor Arena, bringing together music, inclusion, and solidarity in one experience. Launched in 2024, it has united communities across France, reinforcing ibis’s commitment to social impact and its belief in a more human form of hospitality. This initiative stands out for its authentic and inclusive approach to engagement. Going beyond traditional communication, ibis RockCorps generates real social value by connecting guests, employees, and local communities. Supported by a dynamic communication strategy, it reflects ibis’s vision of hospitality as a catalyst for connection, creativity, and positive change.
IHG Hotels & Resorts – World of Fascination with Igee Okafor
World of Fascination is a global campaign by InterContinental Hotels & Resorts, created in collaboration with Igee Okafor, a creative recognized for his refined take on contemporary culture. The journey begins with the InterContinental concierge, who accompanies Okafor through a curated selection of hotels across four continents, each highlighting the brand’s connection to local heritage and international sophistication. The campaign stands out for its immersive and personal storytelling. Rather than relying on scripted promotion, it captures genuine moments of discovery and cultural exchange. By merging the perspective of a modern creator with the heritage of an iconic brand, World of Fascination redefines luxury travel as a meaningful dialogue between people, place, and tradition.
Marriott Bonvoy – Marriott Bonvoy Land created in Fortnite
Marriott Bonvoy’s Fortnite collaboration marks a bold move in hospitality marketing, blending travel inspiration with the immersive world of gaming. Within Marriott Bonvoy Land, a virtual city created inside Fortnite, players explore themed spaces inspired by global destinations and Marriott brands, from mountain retreats to vibrant urban escapes. The result is a digital journey that turns play into discovery. The initiative stands out for its creativity and cultural relevance. By entering the gaming universe, Marriott reaches a new generation of travelers who value experience, interactivity, and global connection. It positions travel as an open, accessible aspiration, merging entertainment, technology, and engagement with precision. As one of hospitality’s first ventures into the metaverse, Marriott Bonvoy Land celebrates innovation and imagination, redefining how people explore, dream, and connect with destinations around the world.
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