Northview Hotels & Resorts, an industry-leading privately held hotel investment and operating firm, is pleased to announce the promotion of Lisa Marchese from Chief Commercial Officer to President. In this new role, Marchese will lead operations across the portfolio while continuing to oversee the group’s revenue optimization, marketing, sales, and technology divisions.
Marchese joined Northview Hotel Group in 2022, bringing over 20 years of board, corporate, and property-level leadership experience. Her background includes senior roles at leading hospitality and lifestyle brands, including Fora, The Cosmopolitan Las Vegas, The Venetian, The Palazzo Resort and Casino, and Witkoff.
Marchese redefined brand building and marketing in Las Vegas through her transformative work launching The Cosmopolitan of Las Vegas and helping to elevate the resort to iconic status. She spearheaded groundbreaking industry innovations, including an unparalleled digital art program, a revolutionary membership model based on total wallet spend, and a curated retail and restaurant collection featuring concepts new to the Las Vegas market. Her work earned prestigious industry recognition including a Clio Award, two Cannes Lions, and a Stevie Award, culminating in the property’s successful $1.7 billion sale to Blackstone.
At Las Vegas Sands – then the world’s largest hospitality company – Marchese led innovative guest experience initiatives across both Las Vegas and Macau properties. Her work included pioneering art installations like Laura Kimpton’s monumental “LOVE” sculpture at The Venetian, implementing co-working spaces, and launching forward-thinking technology solutions such as Facebook Messenger booking chatbots. Her leadership continued at Witkoff, where she spearheaded the repositioning and rebranding of Park Santa Monica and successfully opened The West Hollywood EDITION. More recently, at For a, she applied luxury hospitality principles to transform the premium flexible workspace sector in London’s competitive market.
Since joining Northview Hotels & Resorts, Marchese has played a pivotal role in shaping revenue generating strategy and elevating brand experiences across the portfolio. As Chief Commercial Officer, she reimagined the positioning of Northview’s hotels, resorts, resort communities, clubs, restaurants, spas and golf courses nationwide. In San Francisco, she led the revitalization of the Beacon Grand, formerly the Sir Francis Drake Hotel, enhancing its brand identity and guest experience. her work included the development and relaunch of its iconic rooftop lounge, Starlite, which was quickly names Esquire Magazine’s “Best Bar in America.” In South Florida, Marchese contributed significantly to the transformation of the historic Boca Raton, influencing its design, advertising, private club growth, and overall performance.
“Lisa Marchese is a creative force. Her dynamic mindset and revenue-driven approach will help elevate every property in Northview’s portfolio,” said Matt Trevenen, CEO of Northview Hotels & Resorts. “I am energized by our partnership and the complementary skill sets we bring to our organization. In our new roles, I will continue to lead business development, partner relationships, and acquisitions, while Lisa will take on leadership of all portfolio operations, alongside her continued oversight of revenue optimization, marketing, sales, and technology. Together, we will co-lead design, construction, and finance.”
Across Northview’s portfolio, Marchese oversaw each property-level analytics and insights, revenue growth, product and market development, brand and promotional strategy, global distribution and reservations, as well as recognition and loyalty programs.
