Corporate travel remains a key opportunity across Asia Pacific. Booking behaviours vary: some business travellers book independently (direct or OTA/Bedbanks ), while many companies require Travel Management Companies (TMCs) to book through Global Distribution Systems (GDS)⁷.
Best practices for building corporate strength include:
1 – Showcasing business-ready facilities:
fast Wi-Fi, meeting rooms, co-working areas, and transport access promoted across websites, RFPs, and distribution listings.
2 – Being visible where corporates buy:
GDS connectivity ensures visibility to TMCs, while direct booking engines can host negotiated rate codes or microsites for corporate partners.
3- Designing tailored packages:
weekday rates, extended-stay offers, and loyalty benefits that appeal to repeat guests.
4- Implementing loyalty programmes:
for SMEs and independent travellers without structured corporate travel policies, loyalty schemes such as upgrades or F&B credits can foster repeat business and create value usually reserved for larger corporate accounts.
5- Building partnerships:
collaboration with local businesses, industrial parks, and co-working hubs to generate weekday demand.
6- Guaranteeing reliability:
accurate rates, instant confirmations, and smooth billing supported by a robust CRS (Central Reservation System) integrating booking engine, channel manager, GDS, and payment connectivity⁹.
