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ananea Debuts First Hotel in Thailand with the Launch of ‘ananea Beyond Khaolak’

  • Automatic
  • 4 November 2025
  • 3 minute read
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This article was written by Hospitality Net. Click here to read the original article

Kata Group Resorts, a longstanding leader in beachfront hospitality in Southeast Asia with more than 45 years of experience, proudly announces the rebranding of Beyond Khaolak Resort to ananea Beyond Khaolak — the first ananea-branded property in Thailand and the brand’s flagship hotel in Southeast Asia. This transition marks a new chapter for the Andaman beachfront retreat, reflecting a contemporary travel sensibility shaped by the philosophy of “Slow Glamour”, a way of living that celebrates simplicity, mindfulness, and meaningful connection with nature, oneself, and the people around.

Previously known as one of the flagship resorts under the Beyond Hotels & Resorts brand, Beyond Khaolak Resort has consistently earned recognition for its award-winning hospitality. The rebrand to ananea Beyond Khaolak is the result of a strategic collaboration with ananea, a European lifestyle hotel brand designed for new-generation travelers seeking balance, inspiration, and purposeful experiences. ananea is part of DERTOUR Hotels & Resorts, under DER Touristik Group, one of Europe’s largest and most reputable travel and hospitality corporations, which also includes brands such as Sentido, Calimera, Aldiana, and Playitas. This launch marks the very first ananea property in Thailand, and importantly, the flagship property for the brand in Southeast Asia.

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The name “ananea” originates from the Greek word “ananeosis”, meaning “renewal”. This philosophy is reflected in the resort’s atmosphere and design, which combine minimalist Mediterranean influences and contemporary European styling with the inviting warmth and natural authenticity of Thailand’s coastline. The resort’s way of life, defined as “Slow Glamour”, introduces a form of Barefoot Luxury where comfort, calm, and effortless elegance naturally coexist.

Located on the tranquil shores of Pak Weep Beach, ananea Beyond Khaolak is just 80 minutes from Phuket International Airport. The resort features an all-villa concept with 177 spacious villas, ranging from Garden Villas to the expansive Two-Bedroom Pool Villa. Each villa is thoughtfully crafted with natural materials and warm, earthy tones to create a soothing environment rooted in the design philosophy of “less is more”. The lush landscapes and ocean surroundings further enhance the sense of privacy, space, and deep relaxation.

The resort follows an Adult-Centric design philosophy, focusing on the comfort and needs of adult guests while still welcoming travelers of all ages. Facilities include the Kanda Spa, a fully equipped fitness center, and expansive outdoor swimming pools. Curated wellness programming encourages rejuvenation of both body and mind, with experiences that highlight gentle movement, mindfulness, and the enjoyment of unhurried leisure — known as Slow Entertainment.

Guests can also indulge in a range of dining experiences showcasing premium ingredients and fresh local produce. Motown On Fire offers refined steak and grill selections, while At Beach Bar and Restaurant provides a relaxed beachfront dining ambiance. @Beyond Café serves coffee and casual bites in a warm, welcoming setting ideal for lingering and connecting.

The resort’s vision extends beyond hospitality to embrace sustainability and community stewardship, guided by the belief that “Beyond a Good Place Is a Better Planet.” Operations and guest experiences are shaped by environmental and social responsibility, reflecting a commitment to balance luxury with mindful care for both nature and local communities.

For more information, please visit: www.ananeabeyondkhaolak.com

Hotel website

Kata Group Resorts

ananea Beyond Khaolak
Tambon Khuekkhak
Tambon Khuekkhak, 82220
Thailand

+66 76 592 333

Please click here to access the full original article.

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