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Rebranding as a growth strategy: The Corus Hotel Hyde Park transformation

  • e.koureli
  • 4 November 2025
  • 1 minute read
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The Corus Hotel Hyde Park is entering a new chapter as Hyde & Seek, a bold rebranding and £42 million redevelopment project led by Immersive Hospitality Management in collaboration with Marriott International’s Tribute Portfolio. Scheduled to open in 2026, this repositioning project illustrates London’s ongoing momentum in design-led and asset-repositioned hospitality investments.

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