Peregrine Hospitality has announced the appointment of Kristen Richter as its new chief commercial officer.
“Kristen is an exceptional commercial strategist with deep experience in the global luxury and upscale hotel space,” said Greg Kennealey, CEO of Peregrine Hospitality. “She has an impressive ability to connect commercial strategy with execution, and her leadership will be instrumental as we continue to optimize our sales, marketing, and revenue strategies across the portfolio.”
With more than two decades of experience in the hotel industry, Richter will oversee commercial strategy, revenue management, sales and marketing for the company, focusing on optimizing revenue channels and advancing profitability across its growing portfolio.
Richter joins Peregrine Hospitality from Accor, where she served as chief commercial officer for the Fairmont and Raffles brands, overseeing commercial strategy across sales, revenue, digital, loyalty and distribution. Her career also includes senior roles as head of global sales at Sonder, chief commercial officer for the Americas at Radisson Hotel Group and senior vice president of global revenue management at Wyndham Hotels & Resorts.
“Joining Peregrine Hospitality at this stage of its evolution is an incredible opportunity,” she said. “With a growing and diverse portfolio, we have the ability to refine how commercial strategy informs every business decision, strengthening market positioning, deepening customer engagement, and driving sustained revenue growth.”
Currently, Peregrine Hospitality’s portfolio spans 92 properties under direct management, asset management, or participating in its global sales program in markets across the U.S., Fiji, the Maldives, Mauritius and Thailand.
