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Spain: Flex-living brand Habyt has introduced a lifestyle brand Atipico Hotels, with its first property open in Madrid.
The debut Atipico hotel has opened in Madrid, located at Calle Alcalá 164. It offers 118 rooms, some with terraces, alongside coworking space, a gym, and rooftop. It has been designed in-house by Habyt.
Habyt expects Atipico Madrid to generate €3 million in revenues and an average occupancy of 75 per cent.
Target markets for the brand include Portugal and Italy. Luca Bovone, founder and CEO of Habyt, highlighted “city hotels (minimum 80 keys) available for sale or rent in any European capital” as potential future sites.
Bovone said: “Our journey in hospitality has started last year with Habyt Flex, blending short and long stays while building on our residential roots. Moving into hotels feels like the natural next chapter — but also a return to what matters most: creating spaces that spark emotion, personality, and connection.
“Atipico was born as a response to a new way of traveling — one that seeks depth, charm, and meaning. Designed with a blend of vintage character and contemporary sleekness, and inspired by mid-century modern design, Atipico is built to feel strangely familiar: nostalgic yet refreshingly new. A curated experience that remains accessible,” he added.
Highlights:
- Habyt has launched its lifestyle hotel brand, Atipico Hotels, debuting in Madrid.
- The 118-room hotel on Calle Alcalá features a coworking space, gym, rooftop, and rooms with terraces.
- Atipico Madrid is expected to achieve €3 million in revenue and 75 per cent average occupancy in its first year.
- Expansion is planned for Portugal and Italy, with Habyt seeking city hotels of more than 80 rooms for conversion.
