Emblems Collection, Accor’s New Luxury Brand, Unveils Its First Property in the United Kingdom

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Emblems Collection, a new global portfolio of luxury hotels from Accor, launches its debut and flagship property, Lucknam Park Hotel & Spa, Emblems Collection, a cherished retreat in the Wiltshire countryside, within the British Cotswolds.

When luxury embraces intimacy

Each hotel in the Emblems Collection celebrates unique, character-rich properties that reflect the soul of their destination, from grand heritage mansions to contemporary architectural icons and serene nature retreats. Championing a philosophy of quiet luxury, Emblems Collection is made for the culturally curious and offers guests intimate, exclusive stays that blend thoughtful design, exceptional craftsmanship, and authentic ties to local heritage and landscape in the world’s most captivating and distinctive places.

Located in handpicked locations and in prime destination or amidst striking natural landscapes, these properties combine a distinctively charismatic allure with an elevated sense of intimacy and residential flair. Embracing individuality, it celebrates properties where the sense of place is central, service becomes an art, and every detail tells a story whilst aligning with the brand’s philosophy – ‘It’s the Soul that makes Emblems’. 

A Living Legacy: Lucknam Park Joins Emblems Collection

Over 900 years of history lie within these tranquil walls, which have seen a humble farmstead evolve into a grand estate shaped by generations of dreamers. Lucknam Park now becomes the first hotel to join the Emblems Collection and embodies the brand philosophy of elevated intimacy, rooted in heritage with an understated yet signature presence.

Set within 500 acres of rolling countryside, only six miles from Bath, Lucknam Park Hotel & Spa, Emblems Collection, combines stately grandeur with modern comfort.The estate features two restaurants, one Michelin-starred offering from Head Chef Hywel Jones and the Walled Garden Restaurant, an award-winning wellness spa, an equestrian centre, and beautifully preserving gardens. It offers an authentic taste of English country house living at its finest.

The 42 individually designed rooms and suites, and nine luxurious cottages, make it a sought-after escape for discerning travellers. The move to join Emblems has introduced a refreshed phase of subtle enhancements, carefully preserved the estate’s historic soul while infusing it with a thread of superior hospitality and service, characteristic of the collection.

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