Berlin: a 92-key conversion in Charlottenburg
In 2026, The Dean will enter Berlin with a 92-room hotel created through the conversion of an existing building in Charlottenburg. The project places the brand in a district shaped by strong international arrivals, cultural density and a balanced mix of leisure and corporate demand. Designed as a dynamic lifestyle hub, the hotel will feature a rooftop bar, a restaurant and sociable common areas. The conversion model also enables a more efficient development timeline, supporting a faster and more controlled market entry.
Munich: 281 rooms in one of Europe’s most resilient ADR markets
The Dean Munich opening will introduce 281 rooms in 2026, also through asset conversion. Leveraging the city’s premium fundamentals — supported by the tech, automotive and trade-fair industries — the hotel will capture robust weekday corporate demand and high-spend leisure flows. A bar, restaurant and rooftop terrace will reinforce The Dean’s upscale lifestyle positioning and secure exposure to one of Germany’s most stable and profitable hotel markets.
Miami: the brand’s North American debut
The Dean’s international expansion reaches a new milestone with the 145-room hotel in Miami, scheduled for 2026. Positioned in one of the city’s most dynamic creative districts, the hotel will feature a rooftop pool, a signature bar and immersive design-led spaces. This step marks the brand’s entry into the U.S. market, diversifying its geographic footprint and engaging with strong domestic and international demand patterns.
This North American expansion follows the acquisition of The Gates Hotel South Beach by The Dean’s owner, LHC.
A brand built on storytelling, design and emotional connection
The Dean stands apart through a philosophy that blends narrative-driven design, locality and community engagement. Interior designer Marie Smyckova explains how each Dean hotel is built as a lived-in story, layered through textures, contrasts and craft.
This creative ethos aligns with emerging tourism dynamics that prioritise co-creation, emotional engagement and experiential authenticity .
As Vanguelis Panayotis emphasises, “what makes a hotel powerful today is not only the space, but the content, the story, the emotion people find in it.” The Dean further strengthens its brand ecosystem through curated collaborations and community-driven partnerships, reinforcing the cultural and social dimension of each opening.
The upcoming openings in Berlin, Munich and Miami illustrate a brand entering a new era — one driven by cultural resonance and design innovation. Supported by a clear development roadmap, The Dean is preparing to evolve from a regional success story into a global lifestyle benchmark.
