The Mediterranean basin continues to attract major international operators, driven by strong leisure demand, infrastructure investment, and resilient year-round tourism. In the past days, IHG Hotels & Resorts, Marriott International, Hilton, and BWH Hotels have each announced new openings around the region — from Italy’s iconic Lake Como to Montenegro’s Adriatic coast and Greece’s sun-drenched islands. These developments underline the area’s sustained appeal as both a premium leisure destination and a growth engine for global hospitality portfolios.
