When Accor unveiled Emblems Collection in 2021, its ambition was to create a select portfolio of iconic luxury hotels with strong personalities and deep roots in their destinations. More than just another brand in the group’s portfolio, Emblems was designed as a ‘soft brand’ for iconic independent establishments that combine heritage, expertise and individuality. Five years later, the first property was inaugurated, marking the conclusion of two years of negotiations between the Laskaridis family and Maud Bailly’s team. Join Chloe Laskaridis and Maud Bailly at the Hospitality Asset Forum.
