“Monte-Carlo Société des Bains de Mer is Monaco’s largest employer. In 1863, they created the Monte-Carlo district. My objective is to preserve this heritage while remaining in step with the times.”
Dubois will be responsible for overseeing all revenue-generating activities across the group, with a clear ambition: “to accelerate growth across the group’s strategic business segments.”
“With the teams, I want to steer luxury towards a greater focus on customer experience, as our guests are increasingly seeking personalised experiences.”
He will therefore support sales, marketing, revenue management and the overall guest experience, encompassing both service quality and digital tools. These areas are familiar to him from previous roles, although this time within a more defined scope of offerings and a more streamlined organisation, enabling more agile management alongside his teams.
“I am delighted. This is a new step in my career, and I look forward to contributing to this great project. The teams are highly committed and creative, and I am proud to support them. My first mission is to spend time with them and listen.”
Antoine Dubois joins the Executive Committee of Monte-Carlo Société des Bains de Mer and reports directly to the Chief Executive Officer under the authority of the Deputy Chairman.
