Shopify stores are now live on ChatGPT. Only Glossier, SKIMS, and Spanx for now but I expect this will ramp up very quickly. The black Buy button is new – it allows buying without leaving ChatGPT. Three clicks, click confirm, and you are done.
They announced this nearly two months ago together with Etsy integration. It went live briefly three weeks ago (probably a test) but now it is ready to go. No Shop Pay yet, though. (No installment payments through Afterpay either)
I asked it for Glossier moisturizers currently on sale. The first result is exactly what I had in mind and it is on sale. Great! But it also highlights some of the issues yet to be solved: it returned a few products which are not moisturizers, the product card doesn’t show the discount amount, and the $16 Poshmark option is a different product.
Is this better than shopping on Glossier directly? Is this agentic commerce? Glossier doesn’t know I asked ChatGPT about it and can’t retarget me, do they care? Does Glossier get any visibility in the prompts I asked before I made a purchase? If I place an order on ChatGPT the docs say Glossier is not allowed to email me for marketing, how do they get around that? What is Glossier doing to optimize (or even prompt poison) their product feed?
