Aimbridge Hospitality has been appointed to manage a six-hotel portfolio in Mexico, with all properties scheduled to be repositioned and rebranded as voco hotels in 2026.
The portfolio, owned by Alliance Hotel Management, will be operated through Aimbridge LATAM, the company’s regional division.
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The agreement expands Aimbridge’s voco portfolio to 10 hotels across North America, making the company the largest third-party operator of the IHG Hotels and Resorts premium lifestyle brand. The properties are situated in Cancún, Guadalajara, Ciudad Juárez, San Luis Potosí, Nuevo Laredo and Torreón.
The repositioning will involve capital upgrades, operational changes and integration into IHG’s global reservation and loyalty platform. Real Inn Cancún, Real Inn Guadalajara Expo and Real Inn Ciudad Juárez – which have 160, 163 and 150 rooms respectively – are undergoing renovations and are due to reopen as voco hotels in April 2026. The remaining three properties, Real Inn San Luis Potosí (133 rooms), Real Inn Nuevo Laredo (120 rooms) and Real Inn Torreón (124 rooms), will close early next year and relaunch under the brand in October 2026.
Craig S. Smith, chief executive of Aimbridge, said: “The ownership group came to us because they know what it takes to succeed in Mexico’s upscale market and knew our operational expertise would help them get the most from their repositioning strategy.
“We will work alongside them through every phase of the repositioning – bringing these properties into IHG’s reservation and loyalty network, fine-tuning operations to hit the right mark and making sure the guest experience reflects favorably on the voco brand.”
Paul Adan, senior VP for Latin America and the Caribbean at IHG, said: “We are delighted to continue expanding voco hotels in Mexico, one of our most strategic and dynamic markets in Latin America. The addition of these six hotels reinforces IHG’s long-term commitment to the country, and partnering with Aimbridge […] gives us full confidence that these properties will elevate the guest experience and set new benchmarks of quality in their respective markets.”
Mexico is a central part of Aimbridge’s regional growth strategy, supported by strong tourism flows and more than 45 million annual international visitors. The voco brand focuses on locally influenced design combined with global service standards.
Leandro Castillo, president of Aimbridge LATAM, added: “We’re excited to take on the management of these properties and become active partners in communities with such strong travel histories. Each property has real growth potential, and our platform is built to unlock it by maximizing revenue opportunities while delivering the guest experiences that drive long-term performance.”
