At the Hospitality Operator Forum, Gilda Pérez-Alvarado, Chief Strategy Officer at Accor and CEO of Orient Express, delivered a strategic analysis of the new drivers of value in a sector undergoing restructuring. Between macroeconomic dynamics, evolving asset management models and the rebirth of an iconic luxury brand, she detailed how hospitality, now extended to trains, yachts and immersive experiences, is redefining investor expectations and the contours of contemporary travel.
