The loyalty program of Capital A, AirAsia rewards, has formed a partnership with travel loyalty and booking tech company, arrivia, to introduce a dedicated platform powered by iCruise.
The initiative reflects AirAsia rewards’ continuous efforts to diversify its services and provide unparalleled value to its extensive member base.
Travellers can now book their dream cruise from a wide selection of world-renowned lines, including Royal Caribbean, Disney Cruise Line, Princess Cruises, Celebrity Cruises, MSC Cruises, Norwegian Cruise Line, and more, through the dedicated platform or via the Rewards section in the AirAsia MOVE app.
To celebrate the launch, AirAsia rewards is offering an exclusive bonus earning period for bookings made until 30th November 2025.
During this promotional period, members will earn 5 AirAsia points for every USD1 spent, representing a fantastic 25% bonus on their cruise bookings.
Nicole Tan, chief business officer of AirAsia rewards, said: “With more Asian travelers embracing cruising, this partnership is perfectly timed to meet the growing demand, offering our members value-packed, convenient, and memorable holiday options whether they are taking flights, staying at a hotel or cruising the seas.
According to the 2024 Asia Source Passenger Market Report by the Cruise Lines International Association (CLIA), Asia’s cruise market is experiencing robust expansion.
In 2024, 2.6 million Asians embarked on cruises, reflecting a 13% increase from the previous year, presenting us with a prime opportunity to enhance our offerings. With over 30,000 cruise itineraries across 40+ cruise lines, the platform enables members to explore diverse destinations while earning AirAsia points.”
John Williams, arrivia managing director (Asia Pacific, India and UK), said: “Cruising offers an all-inclusive holiday experience packed with unforgettable moments. AirAsia members now have access to thousands of sailings worldwide, supported by our team of experienced multilingual cruise experts available through global call centres.”
