Aleph Hospitality and Hilton have confirmed plans for a new Tapestry Collection by Hilton hotel in Dammam, Saudi Arabia, under a franchise agreement with AREA Investment and Real Estate. Scheduled to open in 2027, the 84-key property will be owned by AREA Investment and Real Estate and managed by Aleph Hospitality and will be part of Hilton Honors.
The project marks Aleph Hospitality’s third Tapestry Collection by Hilton hotel under management. The agreement also represents a continued expansion of Hilton’s branded presence in Saudi Arabia and a further step in Aleph Hospitality’s growth in the Kingdom.
“We have a longstanding and close relationship with Hilton, founded on our shared commitment to excellence and innovation. Together, our goal is to deliver exceptional guest experiences while maximising operational performance and value for the owners,” said Tariq Dowidar, VP Saudi Arabia, Aleph Hospitality.
Hilton confirmed that this will be the first Tapestry Collection by Hilton hotel to open in Dammam, noting that it currently has more than 100 hotels trading and in the pipeline in Saudi Arabia. The company stated that demand for lifestyle hotels continues to grow across the Kingdom.
“We are delighted to partner with AREA Investment and Real Estate to debut the first Tapestry Collection by Hilton in Dammam, managed by Aleph Hospitality. Demand for lifestyle hotels continues to rise, and we remain committed to growing our presence across the Kingdom, with over 100 hotels trading and in the pipeline. Tapestry Collection offers guests an authentic and unique stay experience, and we are excited to bring this distinctive brand to Dammam – a dynamic gateway to the Eastern Province and a key hub for business and leisure that continues to play an increasingly important role in Saudi Arabia’s growth,” said Carlos Khneisser, CDO, MEA, Hilton.
AREA Investment and Real Estate described the agreement as a milestone in its hospitality investment strategy. The company stated that the project reflects its ongoing focus on hospitality assets that support tourism development in the region. The hotel will also be developed in collaboration with Sonia Ashoor (SACD) for design direction.
“We are proud to bring the Tapestry Collection by Hilton to Dammam City and introduce a hotel that reflects the city’s evolving character and contemporary ambitions. In collaboration with Aleph Hospitality’s operational excellence, Hilton’s global platform, and the experience-driven design direction of Sonia Ashoor (SACD), this property stands as a commitment to creating meaningful guest experiences defined by authenticity, originality, and a genuine sense of place. We believe this hotel will redefine the upscale hospitality landscape in Dammam, welcoming guests to a destination that is refined, culturally expressive and confidently oriented toward the future,” said Mr. Rakan Saeed Raddad, EVP of AREA Investment.
