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UK: Boutique hotel brand The Zetter has expanded its London portfolio with a 68-bedroom site in Bloomsbury, opening March 2026.
Occupying six interconnecting Georgian townhouses near Russell Square, the hotel has been designed by James Thurstan Waterworth.
Ground floor spaces include The Parlour serving light bites and cocktails, and The Orangery main dining venue, which during the summer months will extend outdoors into a BBQ area.
Additional amenities include a fully equipped gym with outdoor yoga space.
“This represents a natural evolution for us,” said Kevin Rockey, MD operations Europe of The Zetter. “With The Zetter Bloomsbury, we’ve captured something essential about the neighbourhood’s creative and intellectual character, shaping a design that feels deeply rooted in history yet refreshingly contemporary.”
The Zetter Bloomsbury joins two other hotels in London, located in Marylebone and Clerkenwell.
Highlights:
- The Zetter is expanding its London footprint with a 68-room Bloomsbury hotel, scheduled to open in March 2026.
- The property spans six interconnecting Georgian townhouses near Russell Square, designed by James Thurstan Waterworth.
- Amenities will include The Parlour, The Orangery with seasonal outdoor BBQ space, and a gym with outdoor yoga facilities.
- The Zetter Bloomsbury becomes the brand’s third London hotel, joining its Marylebone and Clerkenwell locations.
