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Will AI Kill Your Brand? 8 Shifts to Build Winning Brands in the AI Era

  • Automatic
  • 16 December 2025
  • 1 minute read
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This article was written by Hospitality Net. Click here to read the original article

Will AI kill your brand, or can it help you build a stronger one? In this webinar, Youri Sawerschel, Founder of Creative Supply, breaks down eight key shifts that are reshaping brand management in the AI era, from identity and storytelling to customer experience. You will see how AI can support brand strategy when it is guided by clear human intention, and why creativity still matters more than ever. Along the way, a practical rebrand case study of a döner kebab shop brings the opportunities and limitations of today’s AI tools to life, before closing with strategic takeaways and a Q and A on the questions brands are asking right now.

[embedded content]

Contact Creative Supply to discuss how we can help you build a brand people remember.

About Creative Supply

Creative Supply is a Zurich-based creative agency delivering branding, customer experience, and digital design — with strategy at its core.

Creative Supply builds brands and experiences that stand out and stand the test of time. From global brands to tomorrow’s leaders, the agency trusted by visionary teams at UBS, ABB, Kempinski, EPFL, LVMH, Mondelēz, Marriott, Proton Mail, Swiss Arbitration, Vienna House, FlexOffice and more.

Beyond client work, Creative Supply empowers thousands through workshops, courses, and executive training programmes in branding and experience design. The company’s work and thinking are regularly featured in leading publications including The Wall Street Journal, The Economist, Monocle, Frame, Le Figaro, and Hospitality Net.

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Please click here to access the full original article.

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