Reading Time: 2 minutes
US: Independent group Lafayette Hotels has doubled its online direct bookings since adopting property management system RMS.
Before partnering with RMS, Lafayette relied on six separate property management systems, three channel managers and paper trails, with no integration across platforms.
Since switching to RMS, Lafayette has brought operations onto one platform. Front desk teams can manage multiple properties from a single login, and group-wide updates to rates, policies, and guest messaging can be made instantly. Managers are also able to address issues remotely with real-time access.
More than 70 per cent of Lafayette’s reservations are now direct, with online direct bookings more than doubling in the four years since moving to RMS. Server and IT maintenance costs have been reduced by $100,000 annually, and automated accounting processes save the team over 60 hours each week.
The onboarding process for new properties can take a minimum of nine days.
Ramsey Lafayette, president of Lafayette Hotels said: “We chose RMS for its true enterprise functionality, built-in channel manager, and open API that actually works. Integrations are fast and cost-effective, partners have called it ‘the easiest they’ve ever done’. That flexibility lets the platform scale effortlessly with our growth.
“When you’re managing 26 properties, speed and control are everything. Being able to update rates, policies, or guest communications instantly across the group helps us keep ahead of the market and stay consistent at scale,” he added.
Adam Seskis, CEO at RMS said: “Lafayette Hotels is a great example of how independent operators can use technology to scale without sacrificing what makes their brand special. Our goal at RMS is to simplify complexity so hotel teams can focus on guests, not systems. We’re proud to support Lafayette’s growth and help deliver the kind of hospitality that keeps guests coming back.”
Highlights:
- Lafayette Hotels has doubled online direct bookings after consolidating operations onto RMS’s single property management platform.
- More than 70 per cent of reservations are now direct, reducing reliance on third-party channels across Lafayette’s 26 properties.
- The RMS rollout replaced six PMS platforms and three channel managers, cutting IT and server costs by $100,000 annually.
- Automated accounting and centralised management save over 60 staff hours per week and enable real-time, remote oversight.
- New hotel onboarding can be completed in a minimum of nine days.
