B&B Hotels Central & Northern Europe appointed Maximilian Abele to lead the brand’s strategic development, through the role of Brand Director.
In this position, Abele will oversee brand management, ensuring consistency across all channels while guiding a 13-person team in the areas of Brand, Marketing, and Communications. He will report directly to Chief Commercial Officer Frank Seedorff.
Extensive industry experience
Abele brings extensive experience in marketing and brand positioning within the hospitality and entertainment sectors. Before joining B&B Hotels, he served as Vice President of Marketing, Brand Management & Communications at the Lindner Hotel Group, where he was responsible for the strategic direction of four hotel brands. His previous roles include positions at Me and All Hotels, Tomorrowland, Pentahotels, and Bundesliga football club Mainz 05.
“I’m very much looking forward to this new role and to sharpening and further developing the brand’s positioning,” “My goal is to further strengthen the brand perception of B&B Hotels as a leading hotel brand in the value-for-money segment and to intensify the guest experience. Together with the team, I want to turn this vision into reality and thus further advance B&B Hotels’ market leadership.” – Maximilian Abele, Brand Director at B&B Hotels Central & Northern Europe
Strengthening brand strategy
With this appointment, B&B Hotels aims to reinforce its brand identity and enhance its market presence in the region. The creation of the Brand Director role underscores the company’s commitment to a cohesive and dynamic brand strategy that aligns with its growth ambitions.
