Jumeirah will add three new properties in Dubai as part of its Mission 2030 strategy. The developments include a hotel and two residential projects. The company said the additions reflect its current focus on growth and portfolio segmentation.
The first project is Jumeirah Asora Bay, a hotel and residences development planned for La Mer South. The hotel will include 103 rooms and suites, along with 20 villas. It will be located on a coastal peninsula and is scheduled to open in 2029. The project follows the company’s current investment approach of developing smaller properties with no more than 150 keys. This strategy prioritizes suites, villas, and branded residences, and aligns with similar developments in Geneva, Mallorca and Capri.
Jumeirah Residences Asora Bay will be developed with Meraas, a member of Dubai Holding Real Estate. The residential portion includes 29 units: apartments with four to six bedrooms, a seven-bedroom penthouse, and six ocean villas. The buildings are set on a hillside and have a terraced layout. The company said the location offers direct views of the Arabian Gulf and Dubai’s skyline.
The third project is Jumeirah Residences Emirates Towers. The tower will include 754 residential units, ranging from one- to four-bedroom apartments. The site is located in Dubai’s business district, next to Emirates Towers. Planned facilities include a padel court, fitness areas, co-working spaces, a private cinema, and a pool on the podium level.
“In line with Jumeirah’s Mission 2030 strategy, our ongoing ambition is to drive sustainable growth and double the size of our portfolio regionally and internationally. Maintaining a leadership position in our home market is integral to that strategy and, following the successful opening of Jumeirah Marsa Al Arab earlier this year, we will further extend our footprint in Dubai with Jumeirah Asora Bay and Jumeirah Residences Emirates Towers. These exceptional properties represent the future of the Jumeirah brand, with distinctive and purposeful experiences shaped by intentional design, mindful living and holistic wellbeing.” Meier added: “We remain firmly on track with the delivery of our strategic roadmap and these additions to our portfolio will further strengthen our global reputation as an industry pioneer and brand of influence.” said, Thomas B. Meier, CEO of Jumeirah.
“Meraas is proud to partner with Jumeirah in shaping the future of luxury living in Dubai. Jumeirah Residences Asora Bay and Jumeirah Residences Emirates Towers are more than just residential addresses; they are meticulously designed lifestyle destinations for the world’s most discerning homebuyers and investors. Emulating Meraas’ commitment to exceptional urban experiences, these residences combine innovative design, premium amenities, and renowned Jumeirah hospitality, setting a new standard for residential excellence and reinforcing Dubai’s leadership in global luxury real estate.” Sais, Khalid Al Malik, CEO of Dubai Holding Real Estate.
Jumeirah has also announced a revised portfolio structure consisting of four segments: Jumeirah Icons, Jumeirah Privé, Jumeirah Hotels & Resorts, and Jumeirah Residences. Jumeirah Icons includes properties such as Burj Al Arab. Jumeirah Privé includes standalone properties like Jumeirah Thanda Island. The Hotels & Resorts segment includes a range of properties in gateway cities and resort areas. Jumeirah Residences now represents a growing share of the portfolio.
The company has recently opened new properties in Africa, including Jumeirah Thanda Island in Tanzania and Jumeirah Thanda Safari in South Africa. In addition to the Dubai projects, upcoming openings include Jumeirah The Red Sea in Saudi Arabia and Jumeirah Le Richemond in Geneva.
Jumeirah said it remains on track to expand regionally and internationally, with a goal to double the size of its portfolio under Mission 2030. The company is part of Dubai Holding.
