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UAE: Jumeirah, a luxury hotel and residence brand, has unveiled plans for three developments in Dubai, including Jumeirah Asora Bay, a hotel and residential complex in La Mer South, and Jumeirah Residences Emirates Towers, a luxury residential project in the city’s business district.
The properties are expected to open in the coming years with Jumeirah Asora Bay scheduled for completion in 2029.
Jumeirah Asora Bay will feature a hotel with 103 rooms, 20 villas, and 29 residences, including apartments and ocean villas. Alongside the hotel will be the Jumeirah Residences Asora Bay launched with Meraas, a member of Dubai Holding Real Estate. It will feature 29 residences including four-to-six-bedroom apartments, one seven-bedroom penthouse, and six ocean villas.
The Jumeirah Residences Emirates Towers will offer 754 residential units, ranging from one- to four-bedroom apartments, and will include various lifestyle amenities such as fitness studios and a private cinema.
Thomas B. Meier, chief executive officer of Jumeirah, said: “In line with Jumeirah’s Mission 2030 strategy, our ongoing ambition is to drive sustainable growth and double the size of our portfolio regionally and internationally. Maintaining a leadership position in our home market is integral to that strategy, and following the successful opening of Jumeirah Marsa Al Arab earlier this year, we will further extend our footprint in Dubai with Jumeirah Asora Bay and Jumeirah Residences Emirates Towers.
“These exceptional properties represent the future of the Jumeirah brand, with distinctive and purposeful experiences shaped by intentional design, mindful living and holistic wellbeing. We remain firmly on track with the delivery of our strategic roadmap and these additions to our portfolio will further strengthen our global reputation as an industry pioneer and brand of influence,” he added.
Khalid Al Malik, chief executive officer of Dubai Holding Real Estate, said: “Meraas is proud to partner with Jumeirah in shaping the future of luxury living in Dubai. Jumeirah Residences Asora Bay and Jumeirah Residences Emirates Towers are more than just residential addresses; they are meticulously designed lifestyle destinations for the world’s most discerning homebuyers and investors.
“Emulating Meraas’ commitment to exceptional urban experiences, these residences combine innovative design, premium amenities, and renowned Jumeirah hospitality, setting a new standard for residential excellence and reinforcing Dubai’s leadership in global luxury real estate,” said Malik.
As part of its strategy to diversify, Jumeirah has segmented its portfolio into four key offerings:
• Jumeirah Icons – currently includes Jumeirah Burj Al Arab and will become a limited-edition collection.
• Jumeirah Privé – a newly established category currently featuring Jumeirah Thanda Island. It is an ultra-luxury collection of secluded islands, estates and villas.
• Jumeriah Hotels & Resorts – the foundation of the brand, comprising a range of properties globally.
• Jumeirah Residences – an increased focus for the brand, designed to “elevate living well, every day”.
Highlights:
• Jumeirah announces three developments in Dubai, including Jumeirah Asora Bay (set to open in 2029) and Jumeirah Residences Emirates Towers.
• The projects will feature luxury hotels, residences, and villas.
• The expansion forms part of Jumeirah’s Mission 2030, which aims to double its global portfolio.
• Jumeirah has diversified its brand offerings into four luxury segments.
