Martin Williams
Freak Scene and The Evolv Collection are joining forces to launch an exclusive pop-up residency in 100 Wardour Street, bringing the bold pan-Asian flavours to the Soho location from July to November.
The Evolv x Freak Scene partnership is the first strategic collaboration since CEO Martin Williams took the helm of the company and indicates his desire to modernise the company’s portfolio of brands and appeal to a broader demographic. Elsewhere, Williams has created ‘Pont Plage’ a beach on the side of the Thames, opened Bluebird in South Place Hotel, grown the brand to participate at ‘Polo in the Park’ and at the ‘British Grand Prix’ and created the ‘Bluebird Club’ two private members clubs in the City and Chelsea for the top tier of Evolv Collection regulars.
Martin Williams, CEO of Evolv Collection, said: “I’ve been a fan of Scott’s restaurants and food since his Kurobuta days. His creativity, edge, and attention to flavour have always set him apart. We’re proud to be hosting Freak Scene at 100 Wardour Street as the only Asian concept in our group- it’s a partnership that makes fantastic sense and promises a great future”.
Known for his rebellious approach to pan-Asian cuisine, Hallsworth first made his name leading kitchens at Nobu London and Nobu Melbourne, before launching the critically acclaimed Kurobuta with three locations in Chelsea, Knightsbridge and Marble Arch respectively. His bold, expressive, and grounded in serious culinary chops – blending Japanese izakaya culture with Aussie cheekiness.
Scott Hallsworth, Founder of Freak Scene, said: “This is possibly the most exciting news I’ve been able to share since founding Freak Scene all those years ago. Not only are we heading back to our Soho roots, but we get to team up with the brilliant Evolv Collection at their iconic 100 Wardour Street. I can barely wait!”
The Freak Scene x 100 Wardour Street pop-up is launching on 22nd July and will be available to visit until the end of November.
