Emirates has signed a Memorandum of Understanding (MoU) with Crypto.com to explore ways to integrate Crypto.com Pay within its payment systems.
The partnership is also key to the airline maintaining the highest security and compliance standards. Integration is expected to take effect next year.
The agreement was signed in the presence of Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline & Group and Michael Doersam, Emirates’ Chief Financial & Group Services Officer, by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, and Mohammed Al Hakim, President of Crypto.com’s UAE operations.
Kazim said: “Partnering with Crypto.com to integrate cryptocurrency into our digital payments system reflects Emirates’ commitment to meeting evolving customer preferences, in addition to tapping into younger, tech-savvy customer segments who prefer digital currencies.
“This strategic move is in line with Dubai’s vision to be at the forefront of financial innovation while at the same time providing our customers with greater flexibility and choice in how they transact with Emirates.”
“As we continue to expand the everyday use case for crypto, integration with exceptional partners such as Emirates will bring real momentum to the digital asset industry and enable both companies to offer genuine innovative finance solutions for our customers. We look forward to working together as we continue to build our crypto offering in the GCC”, said Eric Anziani, President and COO, Crypto.com.
In addition to exploring Crypto.com Pay integration, Emirates and Crypto.com will explore leveraging promotional marketing campaigns to create awareness and encourage adoption of this new payment solution.
The airline’s latest partnership comes as Dubai positions itself as a global cryptocurrency hub, supported by a robust ecosystem and a sophisticated regulatory framework designed to foster innovation while ensuring investor protection and financial stability.
Several Dubai companies are already accepting cryptocurrency as a form of purchase from real estate developers to major telecoms.
