Paves way for a more personalised, smooth travel experience
Saudia, the national flag-carrier of the Saudi Arabia, has implemented to more guest-centric operations by translating traditional booking records (PNRs) and electronic tickets into ‘orders’.
An ‘order’ is a single, dynamic record of everything the traveller has purchased for their journey.
It provides a real-time, consolidated view of all services, enabling the airline to better serve the traveller at every touchpoint – from booking and payment to fulfilment and servicing.
By adopting Order capabilities, Saudia is fast-tracking its ability to deliver more flexible offers, tailor-made pricing, and fully digital servicing.
This transformation marks a foundational step in the airline’s broader ambition to redefine guest experience and operational agility through data-driven retailing.
The milestone was achieved using Amadeus’ smart bridging capabilities, which translate traditional records from Saudia’s existing Amadeus Altéa Passenger Service System (PSS) into single order records in its new Amadeus Nevio environment.
Performing Smart bridging means Saudia can begin to operate with orders, accelerating the benefits of the airline retailing transformation in the new Amadeus Nevio environment for its guests while ensuring business continuity with existing traditional infrastructure.
Maher Koubaa, executive vice president, EMEA Travel unit, Amadeus, added: “Saudia is one of the airlines leading the industry with its ambitious transformation program.
“Moving to Orders with smart bridging is an important milestone that lays the foundation for a whole host of new traveller-centric capabilities.
“We’re delighted to support Saudia’s continued innovation in airline retailing.”
Teams from Amadeus and Saudia continue to work closely together in joint innovation centres to ensure the airline maximises the potential of the transformation to new retailing concepts and technology.
