Awaze, the parent of the Hoseasons, Novasol and cottages.com vacation rental and holiday resort brands, has revealed it delivered record bookings over Easter and strong second quarter results, outstripping all previous Easter arrivals even during the covid-19 affected period.
This positive momentum has continued post 30 June, putting Awaze on track for its best-ever summer of arrivals – driven by 51% of revenue coming from repeat bookings as more customers look for a different experience and better value for money than that offered by regular hotels.
Its Q2 performance was turbo-charged by record bookings over Easter, with volumes 6% higher on a like-for-like basis than its previous best performance during the pandemic in 2022, when covid continued to restrict foreign travel.
Awaze’s focus on driving direct booking on its brands’ platforms with new apps, as opposed to through third-party affiliates, also helped it increase Q2 revenues by 2% to €93m over the three months to 30 June, 2025. Total occupancy grew by 3%, with prices stable in the period.
Matthew Price, CEO of Awaze, said: “Our teams pulled out all the stops to deliver a record Easter this year, putting us on track for a record and blockbuster summer.
“Whether with Hoseasons or cottages.com in the UK, or Novasol on the Continent, customers are telling us they want to have a more tailored experience, often with more space and flexibility, such as self-catering or pets, than provided by large hotel chains.
“With about 105,000 accommodation choices in more than 20 countries, we are committed to giving customers an experience they won’t forget.
“We continue to invest in our corporate technology platforms that not only enables more direct bookings, but also gives customers a better experience to ensure their holidays run as smoothly as possible. Our investment in service is also bearing fruit with guest and homeowner satisfaction up strongly,” he added.
