Security fears and political rhetoric weigh on visitor numbers and hotel revenues
Sep 2, 2025
Washington, D.C.’s tourism rebound has stalled amid federal troop deployments, political rhetoric, and shifting perceptions of safety. Hoteliers, tour operators, and event planners are reporting sharp declines in demand, while Destination DC warns of a challenging outlook ahead.
Key takeaways
- Tourism slowdown: Foot traffic, restaurant reservations, and hotel bookings in D.C. have fallen since the arrival of National Guard troops in August.
- Negative image: President Trump’s comments painting the capital as crime-ridden, alongside the visible military presence, have hurt the city’s appeal.
- Lost business events: At least 41 groups canceled conferences for next year, representing $54 million in lost revenue.
- International visitor decline: Foreign tourists, who spend more and stay longer, are especially deterred, compounding the city’s losses.
- Hotel outlook: Despite more than 20 new or renovated hotels in the pipeline, revenue per room in D.C. is projected to decline by 2 percent in 2026, even as the national market stays flat.
- Industry response: Destination DC and local businesses are emphasizing safety statistics, launching positive campaigns, and reshaping messaging to counter negative perceptions.
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