YOTEL, the design and tech-led hospitality brand, has announced the appointment of Phil Andreopoulos as chief executive officer. Under his leadership, the company aims to enhance its distribution, direct business contribution and loyalty proposition, as well as drive expansion of both the managed and franchise businesses in key markets.
Andreopoulos joins YOTEL following a 24-year career at Marriott International, where he held multiple senior leadership roles across Europe, the Middle East and Africa. Most recently, Andreopoulos served as chief commercial officer for EMEA, where his responsibilities spanned brand management, marketing, e-commerce, sales, reservations, revenue management, loyalty, communications and consumer insights across 78 countries and all Marriott brands. Before this role, Andreopoulos served as COO for Owner & Franchise Services EMEA and Sub-Saharan Africa, where he oversaw the growth and development of franchise operations, maximizing the potential of the brand, systems and sales engines.
“I’m thrilled to join YOTEL at such a pivotal moment in its growth,” he said. “The pioneering concept and global footprint mean YOTEL’s global recognition supersedes its size and that, paired with the agility of being independent, creates a unique opportunity to scale quickly and offer owners, investors and franchisees the speed and innovation they crave in the industry. I look forward to working alongside the talented YOTEL team and the Board to build on the company’s strong foundation, expand our global presence and continue delivering unforgettable experiences for travellers around the world.”
The announcement follows the appointment earlier in the year of Yvonne Thomsen as chief financial officer, who joined from IHG, where she held the role of VP finance Europe and chief financial officer for Six Senses Hotels.
“YOTEL’s success over the last 15 years has been exemplary, from start-up concept into the global company it is today with an expansive portfolio of properties in prime locations,” said Talal Al Bahar, chairman, YOTEL and Al-Bahar Group.
Andreopoulos’ appointment follows the news that YOTEL’s majority shareholder, the Al-Bahar Group, acquired an additional 30% stake in the company earlier this year, increasing the Group’s holding in YOTEL to more than 95%. The investment signals a new trajectory for the brand, as the company sets its sights on doubling its global hotel portfolio to 15,000 rooms by 2030.
