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A new category is emerging in hospitality: Longevity Hotels, a fusion of hospitality, science, and wellness designed to extend lifespan and enhance quality of life. Our research at Buy That Hotel… | Bruno Muchada | 28 comments

  • Bruno Muchada
  • 15 September 2025
  • 1 minute read
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This article was written by a Hotel Marketing Flipboard. Click here to read the original article

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A new category is emerging in hospitality: Longevity Hotels, a fusion of hospitality, science, and wellness designed to extend lifespan and enhance quality of life.

Our research at Buy That Hotel currently tracks 59 Longevity Hotels worldwide, with the largest concentration in the Alps. Interestingly, promising regions such as Turkey, Mexico, and Costa Rica remain underdeveloped.

💡 What’s driving this trend?

– Travelers are moving beyond “wellness escapes” toward purpose-driven stays, where they expect measurable results: better sleep, improved biomarkers, healthier routines.

– The biohacking and health-optimization movement is entering the mainstream, creating strong demand for hospitality brands that deliver more than relaxation.

💡 Key industry insights:

– The current offer is dominated by ultra-premium resorts, leaving space for mid-market concepts.

– Destinations that act early on longevity could differentiate globally, like Bali and Tulum did with wellness tourism.

– For hoteliers, longevity represents a new business model: longer average stays, higher spend per guest, and strong brand loyalty from health-conscious travelers.

🌱 This is more than a passing trend, it’s the beginning of a new hospitality category, where properties deliver not just rest, but measurable health outcomes.

🔗 Explore the full database of Longevity Hotels in the link in the first comment (free access).

The Westbourne in Bowness sold to new owners off £1.14m guide price
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The Westbourne in Bowness sold to new owners off £1.14m guide price

👉 Would you choose a hotel that helps you live longer?

Please click here to access the full original article.

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