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Bruno Muchada

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  • 2 min

A new wave is emerging in hospitality: nature-based design.

  • Bruno Muchada
  • 30 September 2025
🌳 Visionary architects are embracing nature-based designs, prioritizing sustainability in hospitality. Examples include Eco-Floating Hotel (HAADS), Parkroyal Collection Pickering in Singapore with 15,000 m² of sky gardens, and Norway's off-grid Svart. These designs utilize local materials, maximize daylight, and recycle water, reducing energy use and encouraging self-sufficiency. Guest expectations now demand more than sustainability; they seek regenerative experiences. Are autonomous hotels the future, or an optional responsibility to protect our planet?
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  • 1 min

A new category is emerging in hospitality: Longevity Hotels, a fusion of hospitality, science, and wellness designed to extend lifespan and enhance quality of life. Our research at Buy That Hotel… | Bruno Muchada | 28 comments

  • Bruno Muchada
  • 15 September 2025
🛌 59 Longevity Hotels are being tracked globally by Buy That Hotel, with most located in the Alps. Emerging markets like Turkey, Mexico, and Costa Rica are still underdeveloped. Guests seek measurable health improvements: better sleep, improved biomarkers, and healthier routines. The industry, led by ultra-premium resorts, has room for mid-market expansion. Longevity Hotels present a new model: longer stays, higher spending, and brand loyalty, suggesting this trend is more than temporary.
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