From Rainmakers to Revenue Architects …..
As we enter budget season the role of Sales may look different in 2026, but its essence is the same: to connect, to influence, and to ensure guests don’t just book once but return again and again.
The winners in this new era will be those who embrace convergence where sales, marketing, revenue, and distribution are not separate silos but a single, coordinated force. A force powered by technology, but grounded in hospitality.
Its been great catching up with so many colleagues and friends – thank you to Thomas Finn Liesel Bryce Wilhelm K. Weber Nicholas Hurley Thibault Catala Abe Salam Jeong P. and many others for some great thinking and posts around the changing role of Sales & Revenue in Hospitality – my thoughts via the link below – i’d love to hear from you – see you soon !
#hospitality #sales #revenue #revenuemanagement #distribution #influence