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Chris Crowley

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The Thing about Data….

📈 Hotels grapple with data overload, hindering informed decision-making. Legacy KPIs like RevPAR and ADR dominate, yet they fall short in dynamic environments. McKinsey's 2024 report notes only 30% of data is used effectively. Integration of financial, commercial, and operational data, as highlighted by Deloitte's 2025 report, can boost profitability by 15%. The challenge lies in moving from fragmented data systems to decision intelligence, leveraging AI and predictive analytics to anticipate trends and align strategies.
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From Rainmakers to Revenue Architects | Chris Crowley

📈 In 2026, the hospitality industry's sales role will evolve, integrating sales, marketing, revenue, and distribution into a cohesive unit. This transformation, driven by technology, aims to enhance guest loyalty. Industry professionals like Thomas Finn, Liesel Bryce, Wilhelm K. Weber, and others are engaging in discussions on this shift. The focus is on creating a unified approach that leverages technology while maintaining a strong foundation in hospitality. #hospitality #sales #revenue #revenuemanagement #distribution #influence
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