Ascott Partners with Huu Toan Corporation to Debut Citadines Brand in Can Tho, Vietnam’s Mekong Delta Hub

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The Ascott Limited (Ascott), the lodging business unit wholly owned by CapitaLand Investment (CLI), has secured a management contract for Citadines Riverside Can Tho, a landmark hospitality development in Vietnam’s Mekong Delta region. The partnership with Huu Toan Corporation – a prominent Vietnamese energy solutions provider – represents several firsts: Ascott’s inaugural collaboration with the energy giant, the Citadines brand’s entry into Can Tho, and Huu Toan Corporation’s debut hospitality venture. The greenfield project strengthens Ascott’s Vietnamese footprint, bringing the company’s total portfolio in the country to 38 properties across operational and pipeline developments. Located in the heart of the Mekong Delta, the property positions both partners to capitalise on the region’s growing tourism and business travel markets.

Scheduled to open in 2028, Citadines Riverside Can Tho will comprise 244 contemporary units in a prime riverside location just four kilometres from Can Tho’s city centre. The property sits within a dynamic residential district directly opposite the Tay Do cultural centre and adjacent to the city’s emerging administrative quarter, offering guests seamless access to cultural landmarks, business hubs and entertainment venues. This strategic positioning makes it equally attractive to corporate travellers and tourists seeking flexible, modern accommodations.

The development represents a pivotal advancement in bringing world-class hospitality standards to southern Vietnam. As the economic, cultural and educational hub of the Mekong Delta, Can Tho has been experiencing robust expansion across agriculture, logistics, trade and renewable energy sectors. This economic diversification has fuelled a tourism renaissance, with the city now welcoming millions of visitors annually drawn to its legendary floating markets, scenic river excursions, rich cultural heritage, and rapidly expanding meetings, incentives, conferences and exhibitions (MICE) infrastructure.

Sustained infrastructure investment and urban expansion position Can Tho as Vietnam’s next major tourism and business hub. Citadines Riverside Can Tho will capitalise on this momentum by delivering Ascott’s signature hospitality philosophy, seamlessly blending comfort, flexibility and lifestyle-focused service. Combined with Huu Toan Corporation’s deep local market knowledge, the partnership aims to create an authentic riverside experience that honours Mekong Delta heritage while establishing new benchmarks for serviced residences across the region.

The addition brings Citadines portfolio in Vietnam to five properties. Having recently surpassed 200 properties globally to become Ascott’s largest brand, Citadines has proven its appeal among modern travellers who prioritise flexibility and authentic local experiences. The brand’s success lies in seamlessly merging serviced apartment comfort with hotel-level convenience, supported by Ascott’s innovative flex-hybrid model that accommodates both short and extended stays.

This versatility aligns perfectly with Can Tho’s evolving hospitality landscape, where business and leisure travel increasingly converge. As Citadines expands beyond traditional urban centres into resort and leisure destinations – including the upcoming 348-unit Citadines Selavia Phu Quoc beachfront resort opening in 2027 – the brand demonstrates its adaptability to Vietnam’s diverse tourism markets. From dynamic city stays to relaxing riverside retreats, Citadines offers cosmopolitan guests the freedom to live, work and explore while maintaining consistent quality standards across all touchpoints.

For more information about the Citadines brand, visit https://www.discoverasr.com/en/citadines.

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