Jazeera Airways has joined forces with travel technology provider Amadeus to roll out Amadeus Segment Revenue Management Flex (Amadeus SRM Flex).
The solution, which connects to Navitaire New Skies via Navitaire Revenue Management Services (RMIS), introduces advanced forecasting, intuitive user interfaces and experience, as well as origin and destination visualisation capabilities to ‘unlock new revenue streams and elevate the passenger experience’.
Paul Carroll, Chief Commercial Officer, Jazeera Airways, said of the move: “The adoption of Amadeus SRM Flex is a transformative step in this process, empowering us to respond faster to market shifts, optimize our network with precision, and unlock greater value.”
Amadeus SRM Flex will see Kuwait-based Jazeera transform from a route-based revenue management approach to a network-focused strategy, aligned with an evolving hub-and-spoke model.
According to the airline, the solution can automate routine tasks to boost efficiency and attract new revenue opportunities.
With interactive visualisations and advanced data discovery tools, Jazeera can also gain a deeper understanding of traveler preferences, while pattern recognition and real-time data streaming transform raw information into actionable intelligence.
Chris Anthony, Vice President, Strategy & Transversal, Amadeus, added: “By combining Amadeus’ expertise in revenue optimisation with its global technology leadership, Jazeera is well-positioned to enhance competitiveness and achieve sustainable revenue growth.”
Founded in 2004, Jazeera Airways is a leading low-cost carrier based in Kuwait, serving over five million passengers across a network of more than 60 destinations in the Middle East, Central and South Asia, Africa and Europe.
