Swire Hotels announced the rebranding of The House Collective as Upper House, uniting its existing properties under a single global brand. The move includes the brand’s first branded residences project in Bangkok, Upper House Residences, set to debut in 2030.
Existing properties in Hong Kong, Chengdu, and Shanghai will be renamed Upper House. Future openings in Shenzhen, Xi’an, Tokyo, and Bangkok will follow the same approach, extending the brand’s presence across international markets.
“The rebrand heralds a new chapter for Upper House as a single, iconic brand,” said Dean Winter, managing director of Swire Hotels. “Guided by the same passion, precision, and incredible people who shaped our vision of hospitality over almost two decades, the Upper House experience remains unexpected and personal, where genuine hospitality, thoughtful design and unscripted service create something truly memorable.”
Upper House’s philosophy, described as “Houses not Hotels,” emphasizes unscripted, authentic, and personal hospitality. Each property is crafted to reflect the local surroundings and delivered by staff trained to make guests feel at home.
Upper House Residences in Bangkok will introduce the brand’s approach to residential living in Southeast Asia. The project will integrate amenities, services, and property management with the brand’s hospitality standards.
Upcoming openings include:
Shenzhen (2027) – Designed by Büro Ole Scheeren, located in Shenzhen Bay, with connectivity across the Greater Bay Area.
Xi’an (2028) – Designed by Shigeru Ban and LAYAN, located within the Small Wild Goose Pagoda historical and culture zone, part of Taikoo Li Xi’an.
Tokyo (2029) – Designed by Snøhetta, located in Shibuya.
Bangkok (2030) – Upper House Residences, designed by Foster + Partners, in one of Bangkok’s most central addresses.
Swire Hotels’ rebranding consolidates its international properties under a unified name while expanding the brand into residential offerings in Bangkok.
