Noble Investment Group announced the opening of StudioRes by Marriott Newnan in Georgia, expanding its branded long-term accommodations platform. The 124-room property is purpose-built for extended stays and features studios with full kitchens, dedicated workspaces, a 24-hour fitness center and laundry facilities.
StudioRes by Marriott is designed for operational efficiency and scalability, as it features a prototype that supports performance across different market cycles.
“Workforce mobility and the widening rent-versus-own affordability gap are driving demand for longer-stay accommodations,” said Mit Shah, CEO of Noble. “Through our branded long-term accommodations platform, we are scaling a resilient institutional asset class designed to deliver durable cash flow and long-term value to our investors.”
Located near major employers and healthcare centers in Newnan, the hotel is positioned to meet growing demand for brand-backed accommodations that serve both hospitality and housing needs.
“Noble’s investment in StudioRes by Marriott underscores our conviction in the long-term fundamentals of services-light, flexible accommodations,” said Ben Brunt, CIO of Noble. “Our disciplined approach prioritizes efficiency, scalability, and brand alignment to create institutional-grade assets that meet the evolving needs of modern travelers.”
The opening of StudioRes by Marriott Newnan marks a new step in Noble’s effort to expand its long-term accommodations portfolio and strengthen its presence in the extended-stay segment.
