Avis Budget Group customers across Europe can now access Avis First, its new premium service designed to transform the car rental experience for travellers.
This week in Rome Fiumicino, Geneva International and Zurich Kloten Airports, Avis First is expected to assist with eliminating queues and hassle, offering a personalised journey from the moment of arrival.
“We have embarked on an ambitious transformational journey. We are committed to redefine the car rental industry by driving innovation, with a customer-centric approach,” said Anna Pawlak-Kuliga, President International.
“This is about giving back valuable time and elevating the entire travel experience to a new level.”
“Avis First isn’t just an upgrade; it’s a complete reimagining of how premium travellers begin and end their journeys,” said James Adams, VP Chief Commercial Officer, International.
“We listened to our customers – travellers who value premium experiences and for whom every minute counts, as well as families seeking effortless travel – and designed a service that delivers unparalleled convenience and peace of mind.
Avis First introduces a true concierge-style service, where travellers are met directly at arrivals by a dedicated Avis representative. From there, they are personally escorted to their guaranteed premium BMW – be it a sophisticated 3, 4, or 5 Series, or a luxurious and practical X3 or X5 SUV – located just steps from the terminal.
This bespoke service ensures an immediate, stress-free transition from plane to premium vehicle, allowing customers to bypass traditional rental counters entirely.
Travel content producer, Alex Zouaghi, said: “As someone who travels for a living, the last thing I want to have to do when I land in a different country, is to figure out how to get access to my car rental.”
Avis First is set to expand rapidly, with further European and Global locations planned throughout the coming year and beyond, solidifying Avis’s commitment to innovation in premium travel.
