Resilient performance amid mixed global conditions drives optimism for 2025
Oct 24, 2025
Accor reported steady third-quarter results for 2025, driven by strong growth in its luxury and lifestyle segments despite softening RevPAR in some markets. The company raised its full-year profit guidance and announced a new share buyback program, reflecting confidence in its diversified portfolio and disciplined cost management.
Key takeaways
- Upgraded profit outlook: Accor increased its recurring EBITDA growth forecast to between 11% and 12% for 2025, up from 9%–10%, supported by effective cost controls and strong brand performance.
- Luxury and lifestyle strength: The division saw a 5% rise in RevPAR, with both pricing and occupancy contributing, outperforming the Premium, Midscale, and Economy segment.
- Regional variations: RevPAR fell 4.6% in Europe and North Africa due to post-Olympics pricing effects but rose 2.7% in the Middle East, Africa, and Asia-Pacific and 7.1% in the Americas, driven by Brazil’s corporate demand.
- Network expansion: Accor opened 77 hotels (11,200 rooms) in Q3, growing its network by 2.5% year-over-year to 5,760 hotels and a pipeline exceeding 250,000 rooms.
- Value creation initiatives: The group launched a $116 million share buyback program and is exploring a potential listing of Ennismore, its lifestyle brand portfolio, while maintaining majority control.
- Guidance confirmed: Accor expects full-year RevPAR growth of 3%–4% and net unit growth around 3.5%, underscoring continued momentum despite macroeconomic headwinds.
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