A flagship opening shaping London’s high-end hotel landscape
Housed within the redeveloped former Westbury Mayfair, the hotel will feature 195 rooms, including 64 suites, along with a signature restaurant, a late-night jazz bar, a library lounge, and a holistic wellness area with two spa suites and a fitness centre. Designed by Richmond International, the interiors will merge contemporary sophistication with St. Regis’s hallmark refinement.
Elevating brand legacy through leadership and service excellence
At the forefront of this opening is Marco Novella, appointed General Manager of The St. Regis London, who plays a pivotal role in shaping the property’s operational and cultural identity.
Marco Novella said:
“For the last year, I have been honoured with the task of building the finest team at The St. Regis London to bring this iconic brand to life in one of the world’s most dynamic cities. The St. Regis experience is defined by its legacy of impeccable service and sophisticated style, and I look forward to creating a destination that captures the spirit of Mayfair while celebrating the timeless elegance for which the brand is renowned.”
Novella’s appointment underscores Marriott’s focus on leadership excellence and brand authenticity as critical drivers of value creation in the luxury segment. His track record in managing high-profile openings aligns with Marriott’s objective to position The St. Regis London as a model of operational precision and elevated guest experience.
Strategic investment in London’s most resilient sub-market
From a business perspective, The St. Regis London represents a strategic re-positioning of a heritage asset within one of the most supply-constrained and profitable sub-markets in Europe. The project embodies a broader industry shift toward asset transformation rather than new development—leveraging existing structures to optimise cost efficiency, sustainability, and speed-to-market.
The Mayfair location offers Marriott and its investors a powerful combination of strong ADR resilience, premium clientele, and cross-segment synergy with luxury retail and gastronomy. The St. Regis brand will further consolidate Marriott’s foothold in London’s high-yield luxury market.
Reinforcing Marriott’s global luxury leadership
For Marriott International, the launch of The St. Regis London is a strategic cornerstone in its luxury and lifestyle growth roadmap. It complements the group’s recent momentum in Europe — including The St. Regis Belgrade in Serbia and The St. Regis Bodrum in Turkey.
Opening in 2026, The St. Regis London is set to redefine the upper tier of hospitality in the UK, combining architectural legacy with modern service innovation. The project highlights Marriott’s ability to integrate brand heritage with investment-grade performance — offering owners, investors, and travelers a new benchmark for sustainable luxury and value creation in the global hospitality arena.
