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Marriott’s City Express brand hits 100 North America deals

  • Denis Stackeusky
  • 17 December 2025
  • 2 minute read
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This article was written by HotelsMag. Click here to read the original article

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Marriott International has reached 100 signed agreements for City Express by Marriott properties across the U.S. and Canada, marking a growth milestone for the company’s midscale segment in the region. The announcement reflects continued expansion of the brand following its introduction to these markets just over a year ago.

According to the company, six City Express by Marriott hotels opened in 2025, with four additional properties expected to open before the end of the year. The 100 signed agreements include both new developments and conversions and are part of Marriott’s broader strategy to scale regional brands with potential for global reach.

“City Express by Marriott continues to demonstrate incredible momentum in the U.S. and Canada, with this milestone occurring just over a year after we introduced the midscale brand to the region,” said Noah Silverman, Global Development Officer, U.S. and Canada. “Reaching 100 signings for City Express by Marriott reflects the strong appetite for midscale in the market, and we’re thrilled to offer owners a new opportunity to join the Marriott Bonvoy ecosystem while providing guests with more ways to travel with us.”

City Express by Marriott originated in the Caribbean and Latin America region and has continued to expand beyond those markets. In addition to growth in the U.S. and Canada, Marriott recently announced signed agreements to introduce the brand in the Asia Pacific excluding China region, with two planned properties in Osaka, Japan.

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The brand is positioned within Marriott’s midscale portfolio and is designed to serve travelers seeking efficient and reliable accommodations. Properties typically include modern guestrooms, complimentary breakfast, high-speed internet and amenities intended for both business and leisure stays. Marriott notes that the brand’s design and operating model supports conversion opportunities and shorter timelines for owners bringing properties into the portfolio.

Recent signings in the U.S. and Canada reflect a focus on well-connected markets and established travel corridors. Among the newly announced projects is City Express by Marriott Kissimmee, a 197-room hotel located near Orlando and positioned to serve a major leisure destination. City Express by Marriott Dulles is planned as a 90-key property near Dulles Airport and within driving distance of Washington D.C. The hotel is expected to undergo a full renovation prior to joining the brand.

Additional projects include City Express by Marriott Amarillo, a 73-room hotel serving the Texas Panhandle market, and City Express by Marriott Sandusky, which is expected to feature 50 guestrooms and proximity to Lake Erie and nearby attractions. In Nevada, City Express by Marriott Carson City is planned as an 86-room hotel located in the state capital.

Marriott stated that City Express by Marriott is intended to attract new guests to the company’s portfolio and loyalty platform, Marriott Bonvoy, while offering owners a midscale option aligned with the company’s regional growth objectives. As signings continue across North America and other regions, City Express by Marriott remains a key component of Marriott International’s development strategy in the midscale segment.

Please click here to access the full original article.

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