10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Phocuswright Research Roundup 2Q24

  • phocuswright.com
  • 11 July 2024
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by Phocuswright. Click here to read the original article

image

Scroll, Heart, Fly: Social Media’s Impact on Travel 2024

Almost 17 years after Facebook first introduced advertising, social commerce’s star continues to rise. Marketers have flocked to social media fiercely strategizing to pull prospective and existing customers into their funnel. But in many cases, companies struggle to measure the true impact of their social strategies, and their understanding is clouded by the length of conversion periods, circuitous digital routes to booking, and lack of accurate attribution methods for social channels.

Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer research study delving into the specifics of how social media platforms are used for travel planning and sharing. Key questions addressed include:

  • In which scenarios is social marketing most effective? How can UGC play a role in turning scrolling into sales?
  • What platforms are being used for specific components of the trip and how do travelers think about which account types and platforms offer them the best information?
  • What travelers are looking for when they follow travel-themed or branded accounts, “like” content, post their own experiences, or even give formal tags and mentions to travel brands? 
  • Are there particular factors that promote conversion? How do they differ, based on trip type and who is doing the planning?
  • Do distinct demographic groups engage differently with the platforms? With influencers? If so, what are the differences? 
  • How do travelers perceive creator content? What degree of transparency do they expect and prefer from these influencers?
  • Can travel businesses determine which forms of creator content is most effective for their goals?

Social Media Usage Approach in Travel

Hotel Classifications: Complete Guide to Hotel Types & Categories
Trending
Hotel Classifications: Complete Guide to Hotel Types & Categories

Social commerce’s star continues to rise, with plenty of market share yet left to be captured. Marketers have flocked to social media, fiercely strategizing to pull prospective and existing customers into their funnel. Various consumer-oriented industries have found tremendous success in their social marketing. For travel, the waters remain murky. On the one hand, engagement with social content has played a clear role in driving destination growth – sometimes even directly propagating overtourism. But in many cases, companies struggle to measure the true impact of their social strategies and fail to comprehensively capture consumer interactions with their content.

Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research study delving into the specifics of how social media platforms are used for travel. Key questions addressed include:

  • What platforms are being used for specific components of the trip and how do travelers think about which account types and platforms offer them the best information?
  • What are travelers seeking when they follow branded accounts, “like” content, post their own experiences, or even give formal tags and mentions to travel brands?
  • Do distinct demographic groups engage differently with the platforms? If so, how, and what may drive that separation? 

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Marketing

𝐃𝐞𝐚𝐫 𝐁𝐨𝐮𝐭𝐢𝐪𝐮𝐞 𝐇𝐨𝐭𝐞𝐥 𝐆𝐌. 𝐈 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮’𝐫𝐞… | Eduard Ruppel 爱德华

  • Eduard Ruppel
  • 5 June 2025
View Post
  • Marketing

Brand building in a world of creative fragmentation

  • Automatic
  • 4 June 2025
View Post
  • Marketing

Are You Losing Bookings? Common Website & Booking Engine Mistakes (And How to Fix Them)

  • Nashi Dasgupta
  • 4 June 2025
View Post
  • Marketing

Five marketing strategies for a successful independent hotel launch

  • Automatic
  • 3 June 2025
View Post
  • Marketing

Inside Booking.com’s decision to drop small affiliates

  • Automatic
  • 2 June 2025
View Post
  • Marketing

Not All Guests Are the Same. So Why Is Your Marketing?

  • Automatic
  • 29 May 2025
View Post
  • Marketing

Campaign Launches in Tandem with New Collection of Bookable Experiences Enabling Guests to ‘Make Special Happen’ Every Day at Fairmont Hotels 

  • Sophie Weir
  • 28 May 2025
View Post
  • Marketing

What it takes to win in social media and travel marketing

  • Automatic
  • 28 May 2025
Sponsored Posts
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
  • Day & Night: The Bold Rebranding Powering Shiji’s Presence in Global Hospitality Tech

    View Post
Last Posts
  • Quore, LBA Hospitality Celebrate Nearly a Decade of Partnership
    • 7 June 2025
  • Great Hospitality is Simple but Powerful and Memorable (My Experience at Magnolia Hotel Denver) – Josiah Mackenzie
    • 6 June 2025
  • New on the Menu: Two crudos and a bullfrog
    • 6 June 2025
  • Digital Key Hotel System: Modernize Your Hotel with Contactless Check-In in 2025
    • 6 June 2025
  • KWHotel Alternatives in the Philippines – Cloud PMS for Independent Hotels
    • 6 June 2025
Sponsors
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
  • Day & Night: The Bold Rebranding Powering Shiji’s Presence in Global Hospitality Tech
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.