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What a week! HITEC 2024 is wrapping up today, and we couldn’t be more thrilled with the experience. We were delighted to see our c…

  • Shiji Group
  • 13 July 2024
  • 1 minute read
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🎉 Insights from FITUR 2024: Tech Taking Center Stage in Hospitality 🚀

Just back from FITUR 2024, Madrid – one of the most prestigious events in the hospitality industry, representing the hotel factory.
A true arena for innovative ideas and groundbreaking trends.

From my perspective the most captivating topics this year were the integration of Artificial Intelligence in the hotel operations. It was fascinating to see companies like HiJiffy, presenting their AI-driven communication solutions, and RateGain, introducing AI-powered revenue management systems, leading the conversation. Another notable mention is RoomPriceGenie, which uses AI to revolutionize hotel pricing strategies. Their innovative approaches are reshaping interactions with guests , and also eliminating so many operational efficiencies the industry is know for.

Beyond these, the event provided the perfect venue to reconnect with old colleagues and establish new connections. There’s something uniquely energizing about being in a space where everyone is driven by the same passion: driving the future of our industry.

Our participation at the hotel factory was a testament to the hard work and dedication of our team being not just being participants but active contributors to the discussions shaping the future of hospitality.

Aman to Tourism Western Australia to CEO of Nammos Hotels & Resorts: Carolyn Turnbull on Building a Global Career Across the World of Luxury Hospitality
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Aman to Tourism Western Australia to CEO of Nammos Hotels & Resorts: Carolyn Turnbull on Building a Global Career Across the World of Luxury Hospitality

A big thank you to everyone who made this event a success and contributed in any way!

#FITUR2024 #TheHotelFactory #hospitalityindustry #innovationintravel #futureofhospitality #aiforbusiness #costumerexperience

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