Types of rooms in a 5 star hotel vary from basic single and double rooms, through to deluxe rooms and suites. These different room types can also be sold at a variety of price points.
Having multiple room types in a 5-star hotel is important because it allows you to appeal to different types of customers. Catering to the needs of more potential guests makes it easier to fill your hotel. In this article, you can learn about the most common types of rooms in a 5-star hotel and explore the major benefits associated with creating and selling different room types to your customers.
Table of Contents:
What is a 5 Star Hotel?
A 5 star hotel is a high-end accommodation, which has achieved a 5 star rating during an evaluation from a recognized industry body. It will provide luxury service, great amenities and an excellent guest experience. Guests can typically expect high-quality furnishings, superb attention to detail and a level of personalization.
In the “5-Star Hotel: Overview and Features of Five-Star Hotels” article, you can learn how the service quality, facilities, features, and types of rooms in a 5-star hotel differ from those in lower-rated properties.
Why Should You Create Multiple Types of Rooms in a 5-Star Hotel?
Most 5-star hotels offer a variety of room types, including single rooms, double rooms, and suites. This allows the hotel to appeal to different segments of the market and target different price points.
Offering a variety of types of rooms in a 5-star hotel is important because hotel guests have different needs. Differentiating single and double rooms, for example, makes it easy to appeal to both solo travelers and couples. Some customers may be seeking the very highest luxury, while others simply want a pleasant family vacation.
This variation in room offerings can also be beneficial for hotel marketing purposes, allowing you to target different demographics by highlighting the features of the room types you believe will be most relevant to them. Providing different pricing options can also help you to optimize revenue and maximize profit.
8 Common Types of Rooms in a 5-Star Hotel
In the sections that follow, you can learn about eight of the most common and sought-after types of rooms in a 5-star hotel, including how they are defined and what makes them valuable to hotels and their guests.
1. Single Rooms for Solo Guests and Couples
A single room is a room with one bed, primarily aimed at solo travelers, but sometimes used by couples too. They are generally the most basic type of room in a 5-star hotel, but they can still be spacious and luxurious.
Single rooms are important because they appeal to individual tourists, locals, and business travelers. Often, they will be used by a lone guest, and they may serve as a place to relax and sleep or as a base for remote work.
Generally, these will be the cheapest rooms offered in a 5-star hotel, so they appeal to more price-conscious travelers.
2. Twin Rooms and Double Rooms
A twin room is a room with two beds, while a double room is a room with a double bed. Generally, these rooms will be used by two people, but if a twin room has two double beds, it could hold up to four guests.
These types of rooms in a 5-star hotel are valuable because they are often reserved by couples or groups. They can be sold for more than a single room, and multiple guests will provide opportunities to earn more ancillary revenue.
While they will often be larger than a single room, this is not a requirement as the room type is defined by its beds.
3. Queen Rooms and Double Queen Rooms
Queen rooms and double queen rooms are two common types of rooms in a 5-star hotel. A queen room has a queen-sized bed that fits two adults, while a double queen room has two separate queen-sized beds.
These rooms are important because they are often booked by couples, friends, or business travelers who are traveling together. They can be offered in place of twin or double rooms, or in addition to those rooms, providing more options.
When those operating in the hotel industry promote queen rooms, it provides valuable information to guests about precisely what they can expect when it comes to the size of the bed or beds in the room.
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4. Junior Suites or Mini Suites
Junior or mini suites are relatively modest-sized rooms, with living and sleeping spaces. They sometimes feature additional pull-out beds, are smaller than conventional suites and usually lack a dining area.
These types of rooms in a 5-star hotel are perfect for budget-conscious travelers who want a luxury suite-style experience. Depending on size, they can provide a pleasant stay for solo travelers or small groups.
Junior suites may have some advantages over a single room, like more separation from other guests, or a better view.
5. Studio-Style Hotel Rooms
A studio-style hotel room will have living, sleeping, and dining spaces all in one room, with only the bathroom being fully separated. The size of studios can differ significantly, but they are usually larger than single rooms.
Studio rooms generally appeal to solo travelers, providing a pleasant space to stay in. They are often a good option for someone who wants more than a single room, but does not want to pay for a deluxe room or suite.
This type of room in a 5-star hotel is likely to have both a bed and a sofa. However, some hotels use a sofa that converts into a bed, allowing both options to fit within a smaller space.
6. Deluxe or Premium Hotel Rooms
Deluxe or premium rooms are typically an upgrade option over standard rooms. They will be larger and may provide additional amenities, better decor, a better view and other improved features.
These rooms are great for upselling, helping those in hotel management to increase revenue. They also allow guests to enjoy an even more comfortable experience, with an enhanced sense of luxury.
Common features include a dedicated living space, a minibar, and a dining area.
7. Suites, Bridal Suites and Honeymoon Suites
A suite is a space with multiple connected rooms sold under one room number. Bridal suites and honeymoon suites are specific types of rooms in a 5-star hotel sold to brides and newlyweds.
These rooms are valuable for hotels because they can be sold for much more than a standard room. They are often in high demand and represent the next level of luxury accommodation.
Honeymoon and bridal suites do not always adhere to the strict definition of a suite and are sometimes simply larger than the other rooms in a hotel, with access to additional amenities.
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8. Executive Suites and Presidential Suites
Executive and presidential suites represent the highest level of luxury available. This type of room in a 5-star hotel goes beyond the standards provided by other suites, with more space and better decor.
These rooms are important because they allow hotels to capture extremely high-value guests and VIPs. They are the most expensive rooms sold in the property and will appeal to those with the most money to spend on their trip.
Executive suites usually have the very best amenities and hotel technology, providing the most pleasant stay possible.
5 Star Hotel Room Amenities
In addition to providing different types of rooms in a 5-star hotel, you can enhance the guest experience by providing different amenities. Some of the most important amenities include:
- Cleaning Products: Shampoo, hair conditioner, shower gel, bars of soap, bath bombs, facial scrubs, toothpaste, perfumes, etc. These items are greatly appreciated and reduce the amount of luggage guests need to pack.
- Accessories: Hair brushes, combs, hairdryers, chargers, tissues, toilet rolls and wipes. These can be broadly categorized as ‘dry amenities’ and are a helpful addition to guest rooms.
- Bath Amenities: Bath trays, shelves and mats, which all help to improve the experience of taking a bath in a hotel. This is one of the biggest hotel trends for luxury properties, as people want convenient ways to read or use their phones to listen to music, audiobooks, or podcasts in the bath.
- Organizers and Dispensers: Amenity trays, organizers, and dispensers all help to keep amenities looking tidy in the various types of rooms in a 5-star hotel and make it easy for guests to find what they need.
- Additional Amenities: Luggage racks, wardrobes, laundry bins and similar hotel facilities help guests to keep the room neat and tidy, while making it easier to unpack, re-pack, and separate clean and dirty clothes.
Exploring Hotel Room Types and Pricing
In addition to understanding the types of rooms in a 5 star hotel and what they have to offer, it is worth exploring the various hotel room types more generally. For instance, some properties offer comfort rooms, cabanas, or room types that are based around the size of the bed, or the maximum occupancy.
In the “Hotel Room Types & Room Pricing Tips for Hoteliers” article, you can explore this topic further, learn about the different ways room types are organized, and read some valuable pricing strategies to help sell these rooms.
Understanding the Main Types of Accommodation
The various types of rooms in a 5-star hotel are relevant to a hotel owner or manager, but there are also a variety of other types of accommodation. For instance, the industry also includes resorts, hostels, apartments, holiday cottages or vacation rentals, cabins, motels, chalets, guest houses, and bed & breakfasts.
In the “Types of Accommodation in the Hotel Industry” article, you can access information on serviced and non-serviced accommodation and a breakdown of the main types of accommodation in the hospitality industry.
The types of rooms in a 5 star hotel can have a major influence on the guests the hotel can attract. Offering a variety of room options and hotel amenities helps to appeal to a broader market and allows for pricing differences too. As a result, it becomes easier to optimize revenue and improve overall financial outcomes.
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This article is written by:
Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios.
