What I’m Looking Forward to at HITEC and the Commercial Strategy Conference – Dorothy Dowling

In this episode, Dorothy Dowling, Managing Director of Horwath HTL, shares her insights on HITEC and the Commercial Strategy Conference coming up this week and discusses the importance of integrating marketing technology in the hospitality industry.

• Dorothy’s perspective on the events – the importance of HSMAI as a community for professional growth, and the benefits of the overlap between HITEC and the Commercial Strategy Conference.
• Key themes and topics for 2024 – the commercial framework encompassing sales, marketing, distribution, and loyalty.
• Specific sessions and areas of interest – the importance of understanding FinTech and loyalty convergence, sessions on AI, search evolution, and sales discipline changes.
• Challenges and opportunities in thte sales space – The convergence of B2C and B2B expectations and the need to modernize legacy systems to meet new demands.
• Details on Dorothy’s session at the event – an overview of the panel discussion on Tuesday discussing the HSMAI State of Talent Report

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Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands