Guesty, the property management platform for short-term rental and hospitality markets, has appointed Kate Cox as its Chief Marketing Officer.
Cox brings to the role experience in driving strong growth for recurring revenue businesses in B2B and B2C sectors.
The appointment follows Guesty’s successful Series F funding round, where the company raised $130 million. This round, led by global investment firm KKR with participation from Inovia Capital, Apax Funds, Sixth Street Partners and BTD & MSD Partners, solidifies Guesty’s commitment to accelerating growth and IPO readiness.
Cox has successfully led teams and created value through key marketing initiatives. Her ability to increase business value is a testament to her strategic and forward-thinking marketing skills.
Prior to this, Cox was part of the senior leadership team driving the European domain registration and web hosting provider HEG’s $1.8bn exit to GoDaddy in 2017.
She was the CMO at the private equity-backed UK and US virtual receptionist provider, Moneypenny, and most recently helped steer Swedish AI startup, BrightBid to a Nasdaq listing just three years after launch.
“We are thrilled to welcome Kate to the Guesty team,” said Amiad Soto, CEO & Co-founder. “Her understanding of brand-building, extensive background in growing recurring revenue models and her success in scaling high-growth businesses will be instrumental in furthering Guesty’s global leadership.
“Kate’s insights and experience will help propel our efforts in developing a robust marketing strategy that continues to push the industry and our customers forward while staying true to our mission of providing best-in-class solutions for the short-term rental industry.”
Of her new role, Cox said: “I am excited to join such a dynamic and forward-thinking team. It is rare to find such an innovative company with such an exceptional leadership team in place and I look forward to contributing to the company’s growth and helping shape the Guesty story as a market leader.”
